Blog Posts

How We Generated 35 Leads in Two Weeks for a Roofing Client with Facebook Ads

Are you a home service business owner, part of a marketing team, or a marketing agency aiming to boost your lead generation through Facebook? This proven strategy helped us generate 35 leads in just two weeks for a roofing client, and it can work for you too. Establishing the Foundation: Goals, Content, and Targeting The …

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How to Generate More Facebook Leads for Roofing Companies

In the competitive world of home services, finding effective ways to generate leads is crucial. Recently, we achieved notable success with a roofing client, generating 35 leads in just two weeks using Facebook Ads. This post will guide you through our approach, useful for roofing companies and other home service businesses looking to boost their …

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The Google Local Service Ads & Facebook Ads SOP’s For Local Service Companies

Our Standard Operating Procedures (SOPs) are not just guidelines; they’re the roadmap to digital success and we believe in transparency unlike a lot of agencies. This is why I am publishing our exact SOP’s on who our ideal client is, our onboarding process and how we actually drive phone calls and leads. Ideal Clients Operation, …

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The Power of PR: Building Trust Through Relationships

Establishing Credibility and Authority Public relations (PR) is a dynamic field that plays a pivotal role in shaping a brand’s image and fostering trust among consumers. One of the primary strategies employed by PR professionals is the art of building relationships. In this beginner’s guide, we’ll explore how PR builds trust through relationships, examining the …

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The Dollar-a-Day Marketing Strategy: A Sham or Smart Testing?

In the ever-evolving landscape of digital marketing, strategies come and go like the seasons. One strategy that has garnered both praise and skepticism is the “Dollar-a-Day” approach. Keigan Carthy, a marketing expert, shares his perspective on this intriguing strategy and its relevance in today’s marketing world. Testing the Waters To many, the Dollar-a-Day strategy may …

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Building a Genuine Personal Brand: Insights from Keigan Carthy on Andrew Cartwright’s Podcast

In the world of social media and digital presence, personal branding has become a buzzword. It’s a concept that has taken center stage in the lives of many, promising opportunities, influence, and success. But are we all approaching it the right way? Keigan Carthy, a content expert, recently shared some invaluable insights on Andrew Cartwright’s …

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Understanding Keyword Difficulty: A Comprehensive Guide

In the ever-evolving landscape of search engine optimization (SEO), keyword research is a fundamental pillar. It’s the art and science of identifying the right keywords to target, and one crucial aspect of this process is assessing keyword difficulty. In this blog post, we’ll dive deep into keyword difficulty, explore different levels of difficulty, and help …

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How I Hired my First Virtual Assistant

In the dynamic world of business, the process of hiring employees has undergone a remarkable transformation. Entrepreneurs, especially those in their early stages of building a company, often find themselves navigating uncharted waters when it comes to hiring the right people. Keigan Carthy, an experienced entrepreneur, reflects on his journey from his initial uncertain approach …

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Crafting Authentic Content: The Power of Vulnerability and Connection

In the world of digital media and social platforms, authenticity has become the golden ticket to capturing the hearts and minds of an audience. Keigan Carthy, a seasoned content strategist, sheds light on the crucial essence of establishing personal connections through storytelling and vulnerability. In an era dominated by flashy visuals and surface-level content, Carthy …

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Crafting Clear and Compelling Content for Your Clients: Insights from Dennis Yu

When Dennis Yu takes the stage, his words carry the weight of experience and success in the realm of digital marketing. With a focus on serving clients effectively and leveraging online platforms, he outlines a pragmatic approach to thriving in the business world. In this blog post, we delve into Dennis Yu’s valuable insights on …

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